the challenge

Action Central Asia & CIS was to promote and expand the presence of Metropolitan Premium Properties, one of the largest real estate agencies in the UAE, among the affluent audience of Kazakhstan.

our approach

In order to achieve the task the agency developed a media plan securing a range of publications in the largest and most influential business media titles of Kazakhstan: Forbes.kz, Inbusiness.kz and Kapital.kz.

The format of Metropolitan exposure in KZ media varied from video interviews with the CEO of the company to introductory articles and IG-posts and stories – all accompanied by announcing banners on the respective sites and social media platforms.