/ case study

participation in Music Fest with Coca–Cola’23​

ClientYandex Eats Armenia
ExpertiseConsumer Marketing, Events
IndustryFMCG, Technology
Client Yandex Eats Armenia Expertise Consumer Marketing, Events Industry FMCG, Technology


In order to reinforce Yandex Eats brand on Armenian market and build a trendy image of the service, the company decided to participate in country’s major music event organized by Coca-Cola. 


Action CIS was responsible for a wide range of activities to support Yandex Eats, including:​​

  • Stand design and construction – a cozy area with roof, table and chairs to come and enjoy with some food from the food court ​
  • A separate photo zone at the entrance to the festival – a trampoline with food-shaped toys  ​
  • Activations on stand: ketchup and cheese souses at the table and on the way to the stand​
  • Activations on photo zone: glitter make up, giveaways for taking photos jumping: branded blankets and bandanas​
  • 7 promo personnel to attract visitors to visit the stand and the photo zone​

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