challenge:

In order to reinforce Yandex Eats brand on Armenian market and build a trendy image of the service, the company decided to participate in country’s major music event organized by Coca-Cola. 

approach:​

Action CIS was responsible for a wide range of activities to support Yandex Eats, including:​​

• Stand design and construction – a cozy area with roof, table and chairs to come and enjoy with some food from the food court ​
• A separate photo zone at the entrance to the festival – a trampoline with food-shaped toys  ​
• Activations on stand: ketchup and cheese souses at the table and on the way to the stand​
• Activations on photo zone: glitter make up, giveaways for taking photos jumping: branded blankets and bandanas​
• 7 promo personnel to attract visitors to visit the stand and the photo zone​