participation in Music Fest with Coca–Cola’23
In order to reinforce Yandex Eats brand on Armenian market and build a trendy image of the service, the company decided to participate in country’s major music event organized by Coca-Cola.
Action CIS was responsible for a wide range of activities to support Yandex Eats, including:
- Stand design and construction – a cozy area with roof, table and chairs to come and enjoy with some food from the food court
- A separate photo zone at the entrance to the festival – a trampoline with food-shaped toys
- Activations on stand: ketchup and cheese souses at the table and on the way to the stand
- Activations on photo zone: glitter make up, giveaways for taking photos jumping: branded blankets and bandanas
- 7 promo personnel to attract visitors to visit the stand and the photo zone