/ case study

launch of HONOR X8 and X9 models in Kazakhstan

ClientHONOR Smartphones
ExpertiseInfluencer Engagement
IndustryFMCG, Technology
Client HONOR Smartphones Expertise Influencer Engagement Industry FMCG, Technology


In October 2022, HONOR, the smartphone brand launched their X-series models in the KZ market. Action Kazakhstan was tasked to drive awareness around the brand and to boost sales across all segments of consumers.


The Agency compiled a strategy focused on cooperation with IG and TT lifestyle influencers, YouTube tech channels – all supported by HONOR own KZ SM accounts management and promotion. The following activities have been implemented to promote HONOR Xs:​


  • 6.1M total reach of campaign​
  • <3.4m​ social actions
  • 70 content pieces posted in all social media platforms​

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