challenge:

In October 2022, HONOR, the smartphone brand launched their X-series models in the KZ market. Action Kazakhstan was tasked to drive awareness around the brand and to boost sales across all segments of consumers.

approach:​

The Agency compiled a strategy focused on cooperation with IG and TT lifestyle influencers, YouTube tech channels – all supported by HONOR own KZ SM accounts management and promotion. The following activities have been implemented to promote HONOR Xs:​

• SMM campaign with 40 posts, almost 5M reach and over 2.8M social actions. ​
• Paid reviews in leading YouTube channels with over 117K views: ​The Roco / Qbro / Stupidmadworld / KazTechSholu​
• Cooperation with 9 Instagram/TikTok influencers who generates 26 publications including image posts, stories and reels. The list of influencers included:​ @ayazhanks / @millermariya / @nurs_mag / @batyroff_tiktok / @tim__mee / @babazaev / @superpapa_serik / @techtripview / @ramazanstif​