/ case study

Digital promotion of summer travels to Thailand from Kazakhstan

ClientTourism Authority of Thailand ​
Client Tourism Authority of Thailand ​


To position Thailand as a dream vacation destination for families, couples and individual travelers during summer season, as well as to raise awareness of availability of a year-round direct flights from Kazakhstan to Thailand, Action Kazakhstan arranged a digital campaign using various formats and channels.


Key messages of the campaign:​

  • Thailand is the ideal destination for summer vacation​
  • Year-round flights to Phuket and Bangkok onboard Air Astana​

Tools used for implementing the campaign:​


  • 840K​ overall reach
  • +11K​ likes
  • 2 influencer reels and 2 online articles

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