challenge:​

To position Thailand as a dream vacation destination for families, couples and individual travelers during summer season, as well as to raise awareness of availability of a year-round direct flights from Kazakhstan to Thailand, Action Kazakhstan arranged a digital campaign using various formats and channels.

approach:​

Key messages of the campaign:​

• Thailand is the ideal destination for summer vacation​
• Year-round flights to Phuket and Bangkok onboard Air Astana​

Tools used for implementing the campaign:​

• Reels in influencers accounts: Aziza Aibadullina and Mukhabbat and Asset Murzabayevs​
• Media project including the following:​
• Article on Tengritravel media​
• 2 publications in Tengrinews Instagram account: post 1 and post 2​
• Additional boosting of the article in Instagram and Facebook