{"id":9754,"date":"2023-11-30T12:06:52","date_gmt":"2023-11-30T09:06:52","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?p=9754"},"modified":"2023-11-30T12:12:11","modified_gmt":"2023-11-30T09:12:11","slug":"media-navigator-by-actionreveals-key-trends-in-media-consumption-and-public-perception","status":"publish","type":"post","link":"https:\/\/cis.actionprgroup.com\/media-navigator-by-actionreveals-key-trends-in-media-consumption-and-public-perception\/","title":{"rendered":"\u2018Media\u00a0Navigator\u00a0by\u00a0Action\u2019 reveals\u00a0key\u00a0trends\u00a0in\u00a0media consumption\u00a0and\u00a0public perception"},"content":{"rendered":"\n
Award-winning integrated communications agency, Action Global Communications, unveiled the results of\u00a0Media Navigator by Action<\/em>, a large-scale international survey that delved into media consumption patterns and the public perception of both traditional and digital media as well as social media platforms.<\/strong>\u00a0<\/p>\n\n\n\n With the proliferation of media channels and an ever-evolving digital landscape, today\u2019s consumers are more connected than ever. They seamlessly navigate a diverse array of channels, each serving a distinct purpose in their lives. As a result, it has become pivotal for brands to adopt a holistic and integrated approach to effectively leverage each of these platforms.<\/p>\n\n\n\n Covering seven diverse markets within Action\u2019s network, including Kazakhstan, Cyprus, Greece, Bulgaria, the UAE, Qatar, and Saudi Arabia, the \u2018Media Navigator by Action\u2019 research aims to equip brands and stakeholders with the knowledge necessary to develop targeted strategies, enhance engagement with consumers, bolster brand credibility and drive business growth in these regions.<\/p>\n\n\n\n As Chris Christodoulou, CEO, Action Global Communications, noted: \u201cIn today\u2019s fast-paced and dynamic business environment, it is paramount for brands to stay ahead of the curve and understand the intricacies of their audience\u2019s behaviours and preferences,\u201d said Christodoulou. \u201cBy gaining insights into the habits and perceptions of today\u2019s consumer segments, marketing and comms decision-makers can devise effective strategies and budget allocations. A strong understanding of local nuances is equally essential, as consumer behaviour can vary significantly from one market to another as this report also reaffirms.\u201d<\/p>\n\n\n\n Key Insights from \u2018Media Navigator by Action\u2019<\/em> The inaugural \u2018Media Navigator by Action\u2019<\/em> research highlights key audience trends, including: Local Understanding and Cultural Awareness:<\/strong> Market-specific differences still remain when it comes to media preferences and priorities, underscoring the significance of thorough local understanding and cultural awareness.<\/p>\n\n\n\n Social Media Credibility:<\/strong> While social media remains dominant, its credibility is constantly being evaluated. Fostering transparency and authenticity in brands\u2019 social media presence will play a pivotal role in building trust among the audience.<\/p>\n\n\n\n Podcast Revolution:<\/strong> Podcasts have emerged as a powerful medium, offering a unique opportunity for deeper connections with target consumers.<\/p>\n\n\n\n The Influencer Factor:<\/strong> Influencer marketing has proven to be an effective strategy to reach niche segments and build brand affinity.<\/p>\n\n\n\n \u201cThe \u2018Media Navigator by Action<\/em>\u2019 research provides valuable insights for brands seeking to navigate the complex and ever-changing media landscape,\u201d concluded Darren Ryan, global creative director,\u00a03GEM Research & Insights<\/a>, Action\u2019s research partner. \u201cBy aligning marketing and communication strategies with consumer behaviours and preferences, brands can foster meaningful connections with audiences, elevate brand credibility, and drive impactful results.\u201d<\/p>\n\n\n\n To view and download the\u00a0Media Navigator by Action<\/em>\u00a0report,\u00a0click here<\/a>. To access key takeaways from Kazakhstan,\u00a0<\/strong>click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Award-winning integrated communications agency, Action Global Communications, unveiled the results of\u00a0Media Navigator by Action, a large-scale international survey that delved into media consumption patterns and the public perception of both traditional and digital media as well as social media platforms.\u00a0 With the proliferation of media channels and an ever-evolving digital landscape, today\u2019s consumers are more […]<\/p>\n","protected":false},"author":3,"featured_media":9748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/posts\/9754"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/comments?post=9754"}],"version-history":[{"count":2,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/posts\/9754\/revisions"}],"predecessor-version":[{"id":9758,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/posts\/9754\/revisions\/9758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/9748"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=9754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/categories?post=9754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=9754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/strong>The report highlights the importance of in-depth understanding of local audiences and media landscapes, particularly in these fast-growing markets where Action maintains a strong on-the-ground presence and where local knowledge and cultural understanding are key to fostering engagement with audiences.\u00a0\u00a0<\/p>\n\n\n\n\n
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Multi-channel consumption:<\/strong> Audiences are increasingly engaging with multiple channels to access content. The integration of traditional and digital platforms is crucial to delivering a consistent and impactful brand or campaign message.<\/p>\n\n\n\n