{"id":9571,"date":"2023-11-14T15:04:56","date_gmt":"2023-11-14T12:04:56","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=9571"},"modified":"2023-11-16T09:16:52","modified_gmt":"2023-11-16T06:16:52","slug":"launch-campaign-for-honor-x8-and-x9-on-kz-market","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/launch-campaign-for-honor-x8-and-x9-on-kz-market\/","title":{"rendered":"launch of HONOR X8 and X9 models in Kazakhstan"},"content":{"rendered":"\n<p style=\"font-size:30px\"><strong>challenge: <\/strong><\/p>\n\n\n\n<p>In October 2022, HONOR, the smartphone brand launched their X-series models in the KZ market.&nbsp;Action Kazakhstan was tasked to&nbsp;drive awareness around the brand and to boost sales across all&nbsp;segments of consumers.<\/p>\n\n\n\n<p style=\"font-size:30px\"><strong>approach:<\/strong>\u200b<\/p>\n\n\n\n<p>The Agency compiled a strategy focused on cooperation with IG and&nbsp;TT lifestyle influencers, YouTube tech channels \u2013 all supported by&nbsp;HONOR own KZ SM accounts management and promotion. The&nbsp;following activities have been implemented to promote HONOR&nbsp;Xs:\u200b<\/p>\n\n\n\n<ul>\n<li>SMM campaign with 40 posts, almost 5M reach and over 2.8M&nbsp;social actions.&nbsp;\u200b<\/li>\n\n\n\n<li>Paid reviews in leading YouTube channels with over 117K views:&nbsp;\u200b<a href=\"https:\/\/youtu.be\/_pBu1pwg1-Q\" target=\"_blank\" rel=\"noreferrer noopener\">The Roco&nbsp;<\/a>\/&nbsp;<a href=\"https:\/\/youtu.be\/TxG11k4L6P8\" target=\"_blank\" rel=\"noreferrer noopener\">Qbro<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/youtu.be\/p1Q2eV-VP60\" target=\"_blank\" rel=\"noreferrer noopener\">Stupidmadworld<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/youtu.be\/8PJlfIf6fVQ\" target=\"_blank\" rel=\"noreferrer noopener\">KazTechSholu<\/a>\u200b<\/li>\n\n\n\n<li>Cooperation with 9 Instagram\/TikTok influencers who generates 26\u00a0publications including image posts, stories and reels. The list of\u00a0influencers included:\u200b <a href=\"https:\/\/www.instagram.com\/p\/CkAxfL8jsM_\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ayazhanks<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CjsgN5RKyyq\/\" target=\"_blank\" rel=\"noreferrer noopener\">@millermariya<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CjeqB4dot7m\/?igshid=YmMyMTA2M2Y%3D\" target=\"_blank\" rel=\"noreferrer noopener\">@nurs_mag<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.tiktok.com\/@batyroff_tiktok\/video\/7153252383517068549?_r=1&amp;_t=8WPygwoCnkT&amp;is_from_webapp=v1&amp;item_id=7153252383517068549\" target=\"_blank\" rel=\"noreferrer noopener\">@batyroff_tiktok<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.tiktok.com\/@tim__mee\/video\/7150640281338088709?_r=1&amp;_t=8WE29KUfo3h&amp;is_from_webapp=v1&amp;item_id=7150640281338088709\" target=\"_blank\" rel=\"noreferrer noopener\">@tim__mee<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/Cj0C1A5I5es\/\" target=\"_blank\" rel=\"noreferrer noopener\">@babazaev<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CjSNh7Hgy81\/\" target=\"_blank\" rel=\"noreferrer noopener\">@superpapa_serik<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/CjW6dY3K_I8\/\" target=\"_blank\" rel=\"noreferrer noopener\">@techtripview<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/CkK7qJjuAf_\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ramazanstif<\/a>\u200b<\/li>\n<\/ul>\n","protected":false},"featured_media":9573,"template":"","tags":[],"region":[],"expertise":[183],"industry":[172,154],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/9571"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/9573"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=9571"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=9571"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=9571"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=9571"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=9571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}