{"id":9568,"date":"2023-11-14T14:32:27","date_gmt":"2023-11-14T11:32:27","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=9568"},"modified":"2023-11-16T09:27:39","modified_gmt":"2023-11-16T06:27:39","slug":"yandex-eats-armenia-participation-in-music-fest-with-coca-cola23","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/yandex-eats-armenia-participation-in-music-fest-with-coca-cola23\/","title":{"rendered":"participation in Music Fest with Coca&#8211;Cola&#8217;23\u200b"},"content":{"rendered":"\n<p style=\"font-size:30px\"><strong>challenge<\/strong>:<\/p>\n\n\n\n<p>In order to reinforce Yandex Eats brand on Armenian&nbsp;market and build a trendy image of the service, the&nbsp;company decided to participate in country\u2019s major music&nbsp;event organized by Coca-Cola.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:30px\"><strong>approach<\/strong>:\u200b<\/p>\n\n\n\n<p>Action CIS was responsible for a wide range of activities&nbsp;to support Yandex Eats, including:\u200b\u200b<\/p>\n\n\n\n<ul>\n<li>Stand design and construction \u2013 a cozy area with roof,&nbsp;table and chairs to come and enjoy with some food&nbsp;from the food&nbsp;court&nbsp;\u200b<\/li>\n\n\n\n<li>A separate photo zone at the entrance to the festival \u2013&nbsp;a trampoline with food-shaped toys&nbsp;&nbsp;\u200b<\/li>\n\n\n\n<li>Activations on stand: ketchup and cheese souses at the&nbsp;table and on the way to the stand\u200b<\/li>\n\n\n\n<li>Activations on photo zone: glitter make up, giveaways&nbsp;for taking photos jumping: branded blankets and&nbsp;bandanas\u200b<\/li>\n\n\n\n<li>7 promo personnel to attract visitors to visit the stand&nbsp;and the photo zone\u200b<\/li>\n<\/ul>\n","protected":false},"featured_media":9566,"template":"","tags":[],"region":[],"expertise":[179,131],"industry":[172,154],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/9568"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/9566"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=9568"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=9568"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=9568"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=9568"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=9568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}