{"id":8359,"date":"2023-07-26T16:30:34","date_gmt":"2023-07-26T13:30:34","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=8359"},"modified":"2023-07-27T13:34:41","modified_gmt":"2023-07-27T10:34:41","slug":"promotion-of-zayed-sustainability-prize-in-kz-and-uz","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/promotion-of-zayed-sustainability-prize-in-kz-and-uz\/","title":{"rendered":"Promotion of Zayed Sustainability Prize in KZ and UZ\u00a0\u200b"},"content":{"rendered":"\n<p style=\"font-size:30px\"><strong>challenge:<\/strong>\u200b<\/p>\n\n\n\n<p>The ZSP is the UAE\u2019s pioneering global award that&nbsp;recognises&nbsp;and&nbsp;rewards small to medium-sized enterprises, nonprofit&nbsp;organisations,&nbsp;and high schools with impactful and innovative sustainable solutions.&nbsp;Over the past 15 years, the Prize has awarded 106 winners who have&nbsp;positively impacted the lives of over 378 million people around the&nbsp;world. In 2023&nbsp;Action CIS was tasked to raise awareness about the&nbsp;Prize and attract as many candidates from Kazakhstan and Uzbekistan&nbsp;as possible.&nbsp;\u200b<\/p>\n\n\n\n<p style=\"font-size:30px\">\u200b<strong>approach:<\/strong>\u200b<\/p>\n\n\n\n<p>To reach the client\u2019s goal in the region we have proposed and&nbsp;successfully implemented the following activities:&nbsp;\u200b<\/p>\n\n\n\n<ul>\n<li>Conducted a PR campaign, which included communication with&nbsp;influencers, distribution of the press releases and landing of the&nbsp;feature stories in the leading media of the two countries.\u200b<\/li>\n\n\n\n<li>Organized meetings and phone calls with the gov. representatives,&nbsp;organizations&nbsp;responsible for the environment, companies which&nbsp;realize green energy projects to make them spread the word about&nbsp;the Prize within their communities.\u200b<\/li>\n\n\n\n<li>Communicated with over 500 potential candidates to participate in&nbsp;the Award as well as assisted them during the whole process of&nbsp;application submission.&nbsp;\u200b<\/li>\n<\/ul>\n","protected":false},"featured_media":8360,"template":"","tags":[],"region":[],"expertise":[],"industry":[],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/8359"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/8360"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=8359"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=8359"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=8359"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=8359"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=8359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}