{"id":8337,"date":"2023-07-25T14:16:10","date_gmt":"2023-07-25T11:16:10","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=8337"},"modified":"2023-07-27T13:24:45","modified_gmt":"2023-07-27T10:24:45","slug":"digital-promotion-of-summer-travels-to-thailand-from-kazakhstan","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/digital-promotion-of-summer-travels-to-thailand-from-kazakhstan\/","title":{"rendered":"Digital promotion of summer travels to Thailand\u00a0from Kazakhstan"},"content":{"rendered":"\n<p style=\"font-size:30px\"><strong>challenge:<\/strong>\u200b<\/p>\n\n\n\n<p>To position Thailand as a dream vacation destination for&nbsp;families, couples and individual travelers during summer&nbsp;season, as well as to raise awareness of availability of a&nbsp;year-round&nbsp;direct flights from Kazakhstan to Thailand, Action&nbsp;Kazakhstan arranged a digital campaign using various formats&nbsp;and channels.<\/p>\n\n\n\n<p style=\"font-size:30px\"><strong>approach:<\/strong>\u200b<\/p>\n\n\n\n<p>Key messages of the campaign:\u200b<\/p>\n\n\n\n<ul>\n<li>Thailand is the ideal destination for summer vacation\u200b<\/li>\n\n\n\n<li>Year-round flights to Phuket and Bangkok onboard Air&nbsp;Astana\u200b<\/li>\n<\/ul>\n\n\n\n<p>Tools used for implementing the campaign:\u200b<\/p>\n\n\n\n<ul>\n<li>Reels in influencers accounts:&nbsp;<a href=\"https:\/\/www.instagram.com\/p\/Cts_-3NqWiR\/?next=%2F\" target=\"_blank\" rel=\"noreferrer noopener\">Aziza Aibadullina<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/p\/Cttel5xrboC\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mukhabbat and Asset Murzabayevs<\/a>\u200b<\/li>\n\n\n\n<li>Media project including the following:\u200b<\/li>\n\n\n\n<li><a href=\"https:\/\/tengritravel.kz\/around-the-world\/pochemu-stoit-rassmotret-tailand-dlya-letnego-otpuska-501488\/\" target=\"_blank\" rel=\"noreferrer noopener\">Article on Tengritravel media<\/a>\u200b<\/li>\n\n\n\n<li>2 publications in&nbsp;Tengrinews&nbsp;Instagram account:&nbsp;<a href=\"https:\/\/www.instagram.com\/reel\/CttkuZzIeQE\/?igshid=YmM0MjE2YWMzOA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">post 1&nbsp;<\/a>and&nbsp;<a href=\"https:\/\/www.instagram.com\/p\/CtygDIEIAIt\/?igshid=YmM0MjE2YWMzOA%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">post 2<\/a>\u200b<\/li>\n\n\n\n<li>Additional boosting of the article in Instagram and&nbsp;Facebook<\/li>\n<\/ul>\n","protected":false},"featured_media":8354,"template":"","tags":[],"region":[],"expertise":[],"industry":[],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/8337"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/8354"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=8337"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=8337"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=8337"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=8337"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=8337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}