{"id":7171,"date":"2022-12-03T16:00:01","date_gmt":"2022-12-03T13:00:01","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=7171"},"modified":"2022-12-05T17:04:06","modified_gmt":"2022-12-05T14:04:06","slug":"cayspace-awareness-campaign","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/cayspace-awareness-campaign\/","title":{"rendered":"CAYSPACE awareness campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">challenge:<\/h2>\n\n\n\n<p>In December 2020, UNESCO launched a platform for free online education for young people called <a href=\"https:\/\/www.cayspace.com\/\">CAYSPACE<\/a>. It was the organization&#8217;s response to the COVID-19 crisis to support and provide the best knowledge possible for younger generations. Action Central Asia &amp; CIS was tasked to drive awareness on the availability of the program among the consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">approach:<\/h2>\n\n\n\n<p>Action Central Asia &amp; CIS compiled a strategy mainly focused on cooperation with traditional and social media. The following activities were made for CAYSPACE promotion:<\/p>\n\n\n\n<ul>\n<li>Organization of a press conference to present the platform to the public and media and drive access and awareness<\/li>\n\n\n\n<li>Writing and distribution of a press release among Kazakhstani and Central Asian media<\/li>\n\n\n\n<li>Cooperation with social media communities in order to generate publications about CAYSPACE launch: <em><a href=\"https:\/\/www.instagram.com\/p\/CJtMNUDBxKb\/?igshid=1q1c7y1y08ufk\">@almaty_city<\/a><\/em>, <em><a href=\"https:\/\/www.instagram.com\/p\/CJtMMq8h8Fh\/?igshid=3o06eu80s4x0\">@astana_city<\/a><\/em>, <em><a href=\"https:\/\/www.instagram.com\/p\/CJkZLDyplJU\/?igshid=1r2h9ci3p9kds\">@sxodim<\/a><\/em>, <em><a href=\"https:\/\/vk.com\/villagekazakhstan?w=wall-150609964_9979\">@villagekazakshstan<\/a><\/em><\/li>\n\n\n\n<li>Coverage report<\/li>\n<\/ul>\n","protected":false},"featured_media":7172,"template":"","tags":[286],"region":[104],"expertise":[174],"industry":[185],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/7171"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/7172"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=7171"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=7171"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=7171"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=7171"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=7171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}