{"id":7168,"date":"2022-12-03T14:52:20","date_gmt":"2022-12-03T11:52:20","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=7168"},"modified":"2022-12-03T14:55:11","modified_gmt":"2022-12-03T11:55:11","slug":"launch-event","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/launch-event\/","title":{"rendered":"Launch event"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">challenge:<\/h2>\n\n\n\n<p>DiDi, the world&#8217;s\u00a0leading\u00a0mobility technology platform, was planning to launch the app in Kazakhstan (in Almaty, Nur-Sultan and Shymkent) and required support in terms of awareness raising about this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">approach:<\/h2>\n\n\n\n<p>Action Central Asia &amp; CIS organized a press conference at Intercontinental hotel. Among the speakers were representatives of the government, technological business as well as DiDi\u2019s top management.<\/p>\n\n\n\n<p>The SOW included:<\/p>\n\n\n\n<ul>\n<li>Development of the invitee list (media and influencers)<\/li>\n\n\n\n<li>Cooperation with government representatives, negotiations with them about their participation<\/li>\n\n\n\n<li>Q&amp;A for the speaker<\/li>\n\n\n\n<li>Press release copywriting<\/li>\n\n\n\n<li>Event management \u2013 venue booking, catering, photographer<\/li>\n\n\n\n<li>Branding of the venue and production of branded giveaways for the guests of the event<\/li>\n\n\n\n<li>Arranging \u2018zero rider\u2019 campaign in two cities \u2013 Almaty and Nur-Sultan with involvement of popular TV host <a href=\"https:\/\/www.instagram.com\/dinarasatzhan\/\">Dinara<\/a><a href=\"https:\/\/www.instagram.com\/dinarasatzhan\/\"> <\/a><a href=\"https:\/\/www.instagram.com\/dinarasatzhan\/\">Satzhan<\/a> and Chief Digital Offices of Almaty city.<\/li>\n<\/ul>\n","protected":false},"featured_media":7169,"template":"","tags":[210],"region":[104],"expertise":[131],"industry":[154],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/7168"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/7169"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=7168"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=7168"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=7168"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=7168"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=7168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}