{"id":7145,"date":"2022-12-02T18:01:21","date_gmt":"2022-12-02T15:01:21","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=7145"},"modified":"2022-12-02T18:09:44","modified_gmt":"2022-12-02T15:09:44","slug":"representation-services-in-central-asia-and-cis","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/representation-services-in-central-asia-and-cis\/","title":{"rendered":"Representation services in Central Asia and CIS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">challenge:<\/h2>\n\n\n\n<p>The Principality of Monaco has always been popular among tourists and businessmen from Central Asia and CIS countries, but constant PR and marketing communications are necessary to maintain recognition and awareness among B2B and B2C audiences in these markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">approach:<\/h2>\n\n\n\n<p>For more than 10 years (since 2010), Action has been representing Monaco tourism and convention authority (Visit Monaco) in Central Asia and CIS to provide a full range of PR and marketing services as well as cooperation with trade, including:<\/p>\n\n\n\n<p>Copywriting of press materials (press releases, feature stories, newsletters, interviews, etc.)<\/p>\n\n\n\n<ul>\n<li>Ongoing communication with media representatives<\/li>\n\n\n\n<li>Organization of media events<\/li>\n\n\n\n<li>Press and blogger trips handling<\/li>\n\n\n\n<li>Advertising campaigns in media<\/li>\n\n\n\n<li>Reporting<\/li>\n\n\n\n<li>Cooperation with leading TOs and TAs<\/li>\n\n\n\n<li>Educational events: webinars, workshops, FAM trips<\/li>\n\n\n\n<li>Participation in industry exhibitions, events and workshops<\/li>\n\n\n\n<li>Special projects with OTAs<\/li>\n\n\n\n<li>MICE activities<\/li>\n<\/ul>\n","protected":false},"featured_media":7149,"template":"","tags":[139],"region":[284],"expertise":[275],"industry":[12],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/7145"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/7149"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=7145"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=7145"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=7145"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=7145"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=7145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}