{"id":1960,"date":"2022-12-03T15:57:17","date_gmt":"2022-12-03T12:57:17","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/?post_type=case-study&#038;p=1960"},"modified":"2022-12-05T17:18:56","modified_gmt":"2022-12-05T14:18:56","slug":"metropolitan-premium-properties-promotion-in-business-media","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/case-study\/metropolitan-premium-properties-promotion-in-business-media\/","title":{"rendered":"Promotion in business media of Kazakhstan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"the-challenge\">the c<strong>hallenge<\/strong><\/h2>\n\n\n\n<p>Action Central Asia &amp; CIS was to promote and expand the presence of <a href=\"https:\/\/metropolitan.realestate\/ru\/blog\/invest\/top-5-luxury-apartment-developments-in-dubai\/\">Metropolitan Premium Properties<\/a>, one of the largest real estate agencies in the UAE, among the affluent audience of Kazakhstan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-approach\"><strong>our approach<\/strong><\/h2>\n\n\n\n<p>In order to achieve the task the agency developed a media plan securing a range of publications in the largest and most influential business media titles of Kazakhstan: <a href=\"https:\/\/forbes.kz\/process\/property\/naskolko_vyigodnyi_investitsii_v_nedvijimost_v_oae\/\">Forbes.kz<\/a>, <a href=\"https:\/\/inbusiness.kz\/ru\/news\/metropolitan-premium-properties-drajvery-rynka-nedvizhimosti-dubaya-i-prognozy-ekspertov\">Inbusiness.kz <\/a> and <a href=\"https:\/\/kapital.kz\/real_estate\/104148\/nedvizhimost-v-oae-trendy-tseny-i-perspektivy.html\">Kapital.kz<\/a>.<\/p>\n\n\n\n<p>The format of Metropolitan exposure in KZ media varied from video interviews with the CEO of the company to introductory articles and IG-posts and stories \u2013 all accompanied by announcing banners on the respective sites and social media platforms.<\/p>\n","protected":false},"featured_media":6954,"template":"","tags":[252],"region":[104],"expertise":[149],"industry":[274],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study\/1960"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media\/6954"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/media?parent=1960"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/tags?post=1960"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/region?post=1960"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/expertise?post=1960"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/wp-json\/wp\/v2\/industry?post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}