{"id":6526,"date":"2022-12-03T15:59:57","date_gmt":"2022-12-03T12:59:57","guid":{"rendered":"https:\/\/cis.actionprgroup.com\/case-study\/new-zealand-wine-promo-campaign\/"},"modified":"2022-12-02T17:16:23","modified_gmt":"2022-12-02T14:16:23","slug":"lg-electronics-press-office-services","status":"publish","type":"case-study","link":"https:\/\/cis.actionprgroup.com\/ru\/case-study\/lg-electronics-press-office-services\/","title":{"rendered":"\u0423\u0441\u043b\u0443\u0433\u0438 \u043f\u0440\u0435\u0441\u0441&#8211;\u043e\u0444\u0438\u0441\u0430"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"the-challenge\">\u0437\u0430\u0434\u0430\u0447\u0430<\/h2>\n\n\n\n<p>LG Electronics, \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u044f \u0432\u043d\u0443\u0448\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043e\u043f\u044b\u0442\u043e\u043c, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043b\u0438\u0434\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0431\u044b\u0442\u043e\u0432\u043e\u0439 \u0442\u0435\u0445\u043d\u0438\u043a\u0438. \u0412 XXI \u0432\u0435\u043a\u0435 LG Electronics \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u043d\u043e\u0432\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0438 \u0441\u043c\u0430\u0440\u0442-\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u044b, \u0438 \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0442\u044c \u0441\u0432\u043e\u0439 \u0441\u0442\u0430\u0442\u0443\u0441 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. Action Central Asia &amp; CIS \u0431\u044b\u043b\u043e \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043e \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u0431\u0440\u0435\u043d\u0434\u0430 LG, \u0430 \u0441 \u043c\u0430\u0440\u0442\u0430 2022 \u0433\u043e\u0434\u0430 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0442\u0430\u043a\u0436\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043f\u0440\u0435\u0441\u0441-\u043e\u0444\u0438\u0441\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"approach\">\u043f\u043e\u0434\u0445\u043e\u0434:<\/h2>\n\n\n\n<p>\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Action Central Asia &amp; CIS \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0441\u043f\u0435\u043a\u0442\u0440 PR-\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439 \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435:<\/p>\n\n\n\n<ul>\n<li>\u041f\u0435\u0440\u0435\u0432\u043e\u0434, \u043a\u043e\u043f\u0438\u0440\u0430\u0439\u0442\u0438\u043d\u0433 \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0446\u0438\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432, \u043f\u0440\u0435\u0441\u0441-\u0440\u0435\u043b\u0438\u0437\u043e\u0432, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0434\u043b\u044f \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0436\u0443\u0440\u043d\u0430\u043b\u0430 LG. \u041f\u0438\u0442\u0447\u0438 \u0432 \u0421\u041c\u0418<\/li>\n\n\n\n<li>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0431\u0430\u0437\u043e\u0439 \u0421\u041c\u0418<\/li>\n\n\n\n<li>\u0414\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0441\u043a\u0438\u0435 \u0443\u0441\u043b\u0443\u0438 \u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432<\/li>\n\n\n\n<li>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 CSR-\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432<\/li>\n\n\n\n<li>\u0415\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0421\u041c\u0418, \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0439 5 \u0441\u0442\u0440\u0430\u043d (\u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d, \u041a\u044b\u0440\u0433\u044b\u0437\u0441\u0442\u0430\u043d, \u0422\u0430\u0434\u0436\u0438\u043a\u0438\u0441\u0442\u0430\u043d, \u0422\u0443\u0440\u043a\u043c\u0435\u043d\u0438\u0441\u0442\u0430\u043d, \u041c\u043e\u043d\u0433\u043e\u043b\u0438\u044f)<\/li>\n\n\n\n<li>\u0410\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435: \u043f\u0435\u0440\u0435\u0433\u043e\u0432\u043e\u0440\u044b \u0441\u043e \u0421\u041c\u0418, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043f\u043b\u0430\u043d\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f<\/li>\n\n\n\n<li>\u0410\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 PR-\u0441\u0438\u0441\u0442\u0435\u043c LG<\/li>\n\n\n\n<li>\u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0438\u044f \u0441\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432 \u0438 PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439<\/li>\n\n\n\n<li>\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0435\u0436\u0435\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u044b\u0445, \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0445 \u0438 \u0435\u0436\u0435\u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u043f\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u044b\u043c KPI<\/li>\n<\/ul>\n","protected":false},"featured_media":6950,"template":"","tags":[260],"region":[261,262,265,263,264],"expertise":[238],"industry":[276,277],"_links":{"self":[{"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/case-study\/6526"}],"collection":[{"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/media\/6950"}],"wp:attachment":[{"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/media?parent=6526"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/tags?post=6526"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/region?post=6526"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/expertise?post=6526"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cis.actionprgroup.com\/ru\/wp-json\/wp\/v2\/industry?post=6526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}