/ case study

Thailand re–opening digital campaign

ClientTourism Authority of Thailand
Office Kazakhstan
ExpertiseDigital Marketing
Client Tourism Authority of Thailand OfficeKazakhstan Expertise Digital Marketing Industry Tourism


Action Central Asia & CIS was tasked to announce Thailand re-opening for vaccinated tourists after 2 years of closed borders, as well as to inform target audiences about direct flights from Kazakhstan cities to Thailand resorts.


Action developed an integrated strategy that included a series of special media partnerships and relatable social content. The following projects have been executed:


  • 1.5m total reach of the campaign
  • x1.5 exceeded KPIs
  • 10 various communication channels have been used

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