Minex 2022: digital promo campaign and brand awareness survey
In April 2022, Seequent participated in the largest mining and geological event in Kazakhstan – MINEX forum. Action was tasked to launch the announcing campaign and to invite as many visitors as possible to participate in the event, as well as to manage events at Seequent stand at MINEX.
Action team developed digital campaign which included:
- Creation of a dedicated landing page for participants’ registration.
- Promotional campaign tools included:
- Contextual advertising in Google Ads and Yandex.Direct
- Targeted advertising in LinkedIn
- Seeding in professional Telegram channels and Facebook communities
Apart from the announcing digital campaign, Action Central Asia & CIS conducted a brand awareness survey during the forum aimed at collecting general knowledge on Seequent brand among the target audience. Over 80 representatives of 68 companies were interviewed. As a result, a profound analytical report with further suggestions on how to improve brand perceptions on the local market was provided to Seequent brand team.
- >1.8m impressions
- >10k landing page visitors
- >80 participants in survey