challenge:

DiDi, the world’s leading mobility technology platform, was planning to launch the app in Kazakhstan (in Almaty, Nur-Sultan and Shymkent) and required support in terms of awareness raising about this.

approach:

Action Central Asia & CIS organized a press conference at Intercontinental hotel. Among the speakers were representatives of the government, technological business as well as DiDi’s top management.

The SOW included:

• Development of the invitee list (media and influencers)
• Cooperation with government representatives, negotiations with them about their participation
• Q&A for the speaker
• Press release copywriting
• Event management – venue booking, catering, photographer
• Branding of the venue and production of branded giveaways for the guests of the event
• Arranging ‘zero rider’ campaign in two cities – Almaty and Nur-Sultan with involvement of popular TV host Dinara Satzhan and Chief Digital Offices of Almaty city.