/ case study

Launch event

Office Kazakhstan
Client DiDi OfficeKazakhstan Expertise Events Industry Technology


DiDi, the world’s leading mobility technology platform, was planning to launch the app in Kazakhstan (in Almaty, Nur-Sultan and Shymkent) and required support in terms of awareness raising about this.


Action Central Asia & CIS organized a press conference at Intercontinental hotel. Among the speakers were representatives of the government, technological business as well as DiDi’s top management.

The SOW included:

  • Development of the invitee list (media and influencers)
  • Cooperation with government representatives, negotiations with them about their participation
  • Q&A for the speaker
  • Press release copywriting
  • Event management – venue booking, catering, photographer
  • Branding of the venue and production of branded giveaways for the guests of the event
  • Arranging ‘zero rider’ campaign in two cities – Almaty and Nur-Sultan with involvement of popular TV host Dinara Satzhan and Chief Digital Offices of Almaty city.


  • 4 mln total reach
  • 37 media publications
  • 50 journalists and influencers attended the event

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