challenge:

Boka Place is a new urban quarter in Porto Montenegro, a luxury residential complex. Action Central Asia & CIS was tasked to promote Boka Place investment opportunities and Porto Montenegro residential area, as well as the citizenship program among Kazakhstani audience.

approach:

In order to introduce the new brand to Kazakhstanis, Action team distributed a press release about Porto Montenegro and Boka Place, as a starting point of the promotion campaign.

Action Central Asia & CIS also arranged a press trip for Forbes Kazakhstan editor in cooperation with Air Astana. As a result of the trip, Forbes published a feature article with all major advantages of Boka Place and Porto Montenegro.

The article has been announcing on the main page of Forbes website for two days and in Forbes` Instagram and Facebook accounts.