challenge:

Honeywell was launching a new assembly facility in Almaty for advanced automation and security equipment and required support in terms of media attention.

approach:

The launch event took place in Almaty on July 22nd, 2022, and Action Central Asia & CIS was responsible for the following SOW:

• Press materials preparation and distribution

• Invitation preparation and distribution

• Onsite support of the event

• Coverage gathering and report preparation

• Interview coordination

• Q&A preparation for speakers

• Photographer briefing