challenge:

In 2017, EXPO Astana took place in Kazakhstan, and Monaco Tourism and Convention Authority participated in it with its own branded pavilion “Mirroring the future”. In order to maintain partnerships with key industry media, local TOs, TAs and partners it was necessary to arrange several events where speakers of Monaco Tourism and Convention Authority highlighted the main features of the destination.

approach:

Action Central Asia & CIS organized the following events to support Monaco Tourism and Convention authority:

• Press lunch at Intercontinental hotel in Almaty
• Evening event for travel trade representatives in Almaty
• Event for media and bloggers in Monaco pavilion at EXPO Astana
• Event for VIP partners in Monaco pavilion at EXPO Astana
• Evening event for travel trade representatives in Monaco pavilion at EXPO Astana

The SOW included:

• Event-management (location booking, catering, staff coordination, photographer booking and briefing and etc.)
• Copywriting of materials (press release, factsheets, invitations etc.)
• Media, bloggers, TOs and VIP clients invitation
• Press materials distribution to media
• Interview pitch and coordination
• Sales calls coordination