/ case study

B2C campaign in Kazakhstan with leading coffee chain

ClientVisit Dubai
Office Kazakhstan
ExpertiseInfluencer Relations
Client Visit Dubai OfficeKazakhstan Expertise Influencer Relations Industry Tourism


Dubai is a very popular travel destination among Kazakhstanis, but it’s mostly visited in spring-winter-autumn period. There is a stereotype that Dubai is not a ‘summer’ destination due to the weather conditions, which is why Action Central Asia & CIS was tasked to bust this myth and push summer period advantages to the target audience.


Action team organized a campaign in cooperation with CoffeeBoom cafe chain which has more than 30 spots in Kazakhstan. A special dedicated contest was held among the cafe’s guests. The clients must made an order and registered the checks on a specially created landing page. Two winners were chosen randomly and won a trip for two to Dubai.

The project mechanics & announcement:

  • Specially created landing page.
  • Table tents on each table of the Coffeeboom chain with QR code which led to the landing page.
  • Broadcast of Dubai summer campaign video on the TVs in each café.
  • Announcement in CoffeeBoom Instagram account.
  • Announcement in Aziza Aibadullina Instagram account (local influencer).
  • Announcement in 10 major social media communities.
  • Announcement on City Radio.


  • >30 cafés involved in the contest
  • >2,3 mln total reach
  • >6K contest participants

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