AirAsia X takes flight as Official Airline Partner for Kazakhstan’s Premier Football Tournaments
Dare to Dream is the initiative of AirAsia X, under which the company supports sporting events around the world!
On September 29, the AirAsia X representatives flew to Almaty for the Kazakhstan Football Cup final, acting as the official airline partner of the event.
In celebration of this exciting partnership, the AAX cabin crew will light up the field with a special opening performance ahead of the highly anticipated Kazakhstan Final Cup between FC Atyrau and FC Aktobe.
Football, being Kazakhstan’s most popular sport, offers a powerful platform to connect with millions of fans. The tournaments will be broadcast to over two million viewers in Kazakhstan, Russia, Belarus, Armenia, and Europe. By engaging with this widespread audience, AAX not only reinforces its presence in Central Asia but also promotes Malaysia as a must-visit travel destination.
The Action team provided press support for the partnership by inviting media representatives and organizing interviews with the company’s chairman Dato’ Pham Ly Yi in the country’s top publications in order to inspire everyone to win, fly and dare to dream!